From industrial site to visible brand: with a distinctive identity, a clearly structured website and communication everyone understands.
With a clearly structured brand identity and a modern, multi-layered website, CCF gained a professional public image that conveys industrial heritage and future readiness at the same time. The result: visible competence towards on-site companies and prospective tenants, transparent neighborhood communication and a much stronger position in the competition for skilled workers.
CCF operates the Cassella Chemiepark Frankfurt – a 42.8-hectare industrial site directly on the Main river whose history dates back to 1870. As a spin-off within the ICIG Group, the company faced the task of giving a site that had grown over generations its own brand face for the first time. K&R developed a visual identity that unites both: the industrial substance of 150 years of chemical production and the ambition of a modern infrastructure operator. A clear design system with concise typography and a consistent visual language makes CCF recognizable as an independent player – towards on-site companies, authorities, neighbors and applicants.
The digital presence was created from scratch – and had to serve four very different target groups at once. A user-friendly web design with a well-thought-out information architecture guides on-site companies to utilities & waste management, service & technology and safety, prospective tenants to the sales area, applicants to the career portal and neighbors directly to the siren information and citizens’ hotline. Complemented by SEO optimization, an editorially maintainable news section and professional content, a platform emerged that makes technical complexity accessible without barriers. Certifications, site data and history are placed where they create trust – not in the fine print.
In terms of impact, the new presence pays off on several levels: prospective tenants and potential site partners grasp the scope of services and infrastructure advantages – own harbor, multimodal connections, central utility supply – before the first conversation. Neighborhood communication is transparent and always easy to find. And in the competition for skilled workers, CCF appears as an attractive, future-proof employer instead of an anonymous industrial site. With this future-proof, professional brand presence, CCF is ideally positioned to make its role as infrastructure partner in the Fechenheim industrial park permanently visible.
Our site is multi-layered – utilities, technology, safety, space, plus neighbors and applicants. K&R managed to organize this complexity so that everyone immediately finds what they need. The presence lives up to our responsibility as site operator.
Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
