90 years of building tradition, one digital presence: how Wengerter Bauunternehmen wins trust and qualified inquiries with a website relaunch & sharper brand.
For Wengerter Bauunternehmen, K&R merged five organically grown websites into a single, clear brand platform. The result: visitors immediately grasp that Wengerter has been building since 1936, now in its fourth generation, and is a complete construction partner with six independent divisions – project construction, solid-build homes, electrical, and civil engineering. Instead of clicking through several domains, private, commercial and public clients now find the right entry point in seconds and get in touch more easily. A website that does not explain everything, but guides clearly, builds trust and enables qualified inquiries.
The core of the new website: clarity. Instead of six isolated sites, the homepage guides visitors along a well-thought-out architecture – from orientation through trust-building and information to a concrete call to action. Each division – project construction, solid-build homes, electrical, civil engineering – received its own coherent service page in industry-appropriate language, while the overarching Wengerter brand remains present throughout. This way, every client finds exactly the area that fits their project within seconds.
A company that expects its buildings to last 200 to 300 years needs a presence that radiates quality and permanence. K&R translated the solid-construction identity into a distinctive design system: the gable shape and the diagonal hatching from the Wengerter logo as a recurring design motif, a calm color palette of brand red, navy and warm beige, combined with characterful typography. Trust elements such as the generations timeline, concise facts and figures and selected references tell the story from 1936 to today – high-quality, clear and without gimmicks.
Almost 90 years of construction mean hundreds of completed projects. K&R structured this wealth of experience in a dynamic, filterable reference database connected to the CMS: residential, commercial and public projects can be searched by type and region, each with location and key data. A long list becomes convincing proof – visitors see immediately that Wengerter delivers what it promises.
At Wengerter, sustainability is not a marketing term but a building philosophy: solid construction for maximum longevity, combined with modern energy efficiency. K&R gave this ambition its own stage and translated technical life-cycle data into understandable, credible statements. The result positions Wengerter where the company is at home: real, verifiable substance instead of interchangeable promises.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
For this project, we developed a distinctive logo that sums up the identity of the company.
How does that work? Through concise symbolism and psychologically coordinated design elements, which values reflect the company perfectly. This is how a logo with a strong is created Recognitiont, which permanently anchors your brand in the memory. A significant advantage over the competition and noticeably more visibility as a “professional brand.”
For this project, too, we developed an innovative web design that goes far beyond classic standard solutions.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
The Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
Our texts address the needs of your target group and Eliminate targeted buying impulses off. Through a mix of emotional triggers, precise arguments and clear calls to action, we hit the nerve of your target group by picking up on emotions and Communicate clear benefits.
In doing so, we always pay attention to your brand values in order to maintain credibility and authenticity.
A decisive factor for your marketing success.
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
Finally our whole group is under one roof – digitally just as solid as on the construction site. The presence conveys in seconds what defines us: substance, permanence and quality across generations.
Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
