What is the goal of a relaunch?
The main goal is always the same: your website should achieve more and generate more revenue & success for your business.
- be better understood by search engines,
- climb higher in Google rankings (Top 10 instead of somewhere in the Top 100),
- retain users longer,
- increase inquiries, applications, or sales,
- and stay technically up to date.
Only the best results are shown in Google search. That’s why, during a relaunch, we combine keyword monitoring, ranking checks, and SEO tools with clear content and structured optimization.
Relaunch vs. Redesign: What's the difference?
The terms relaunch and redesign are often confused, but they don’t mean the same thing. A redesign usually focuses only on visuals – e.g., colors, layout, and fonts – while structure, content, and technology remain the same.
A relaunch goes much further: the website is completely overhauled, including technology, structure, and content. Often this also involves introducing a new content management system (CMS) or a new e-commerce platform.
In short: a redesign refreshes the look, while a relaunch creates a fresh start on all levels — improving design, functionality, and content alike.
Reasons for a Website Relaunch
There are many reasons why companies might consider relaunching their website.Perhaps you’ll recognize yourself in some of the following motives. Just run this quick check:The more questions you answer with “yes,” the more urgent a relaunch becomes:
- Is your current homepage technically outdated, slow to load, or only partially functional on mobile devices?
- Do you want to modernize your brand’s design, improve user-friendliness for visitors, and better communicate your company’s identity?
- Are your existing contents outdated, no longer relevant, or failing to engage your target audience?
- Have you developed new products, services, or business areas that are not (sufficiently) reflected on your website?
- Does your website perform poorly in search results? Are you not found online under the keywords that matter to your business? → This could point to insufficient search engine optimization (SEO).
- Are you planning a strategic realignment or a rebranding? Should this also be reflected in your digital presence?
In all these cases, a relaunch is the best option to improve results, solve issues, and make your website future-proof with clear methods, tips, and ideas.
Is your website ready for the next step? Schedule a no-obligation consultation with us today.
What exactly is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is an essential part of online marketing.Its goal is to improve the visibility and reach of a website in search engine results like Google.Through targeted optimizations, a company can reach potential customers exactly when they are searching for relevant information, products, or services.
An effective SEO strategy includes several steps:
- SEO Check & Analysis – We examine the technical and content foundation of your website.
- Keyword-Recherche – Which search terms are your customers actually using?
- Content Creation & Optimization – We adjust texts, images, and structures so they better match search queries.
- Ranking Monitoring & Optimization – Using SEO tools (e.g. ranking tools) and ranking checks, we monitor your positions and continuously adapt content.
These SEO measures help improve your rankings and attract more qualified visitors.
In the long run, this leads to more stable SEO success, better results in Google searches, and more inquiries through your website.
At every step, we support you professionally – so you don’t have to worry about technical details, tools, or complex ranking checks yourself.
Website Analysis
A thorough website analysis is the first step in search engine optimization (SEO). The website is reviewed for its technical and content quality.
Using an SEO tool, the strengths and weaknesses of the website can be identified and concrete improvement suggestions developed. With regular ranking checks, the integration of relevant keywords, domain optimization, and fixing issues, it becomes easier to achieve the desired SEO success and secure top positions.
A website analysis includes, among other things, checking meta data, JavaScript files, and mobile friendliness. This detailed analysis enables a company to optimally adapt its website to the needs of users and search engines, leading to improved visibility and reach.
The Relaunch Process at a Glance
1) Analysis & Goal Setting
Do you want more leads, better rankings, new customers, or applicants? We listen and work with you to determine: What should the website achieve? Where are you losing users? Which pages already work well? We analyze content, structure, technology, loading time, SEO keywords, security, and visibility.
2) Content & Tone
We write or revise texts so that they are easy to understand and match the search intent: What questions do people have before, during, and after purchase? This also includes suitable images, graphics, and – where useful – short videos.
3) Design
An attractive, user-friendly layout creates a better customer experience and supports optimization. The design should be optimized for both desktop and mobile devices. The visual appearance is modernized without replacing your brand. A fresh look ensures new visitors to your website.
4) Technik & Performance
Wir setzen auf eine stabile, leicht zu pflegende Plattform. Bildgrößen und moderne Funktionen sorgen für schnelle Ladezeiten. Formulare, Suchfunktion und Schnittstellen (z. B. zu CRM/Newsletter) werden sauber integriert.
5) SEO‑Fundamentals
Clean URLs, meaningful headlines, internal linking, and structured data help search engines understand your content. Using SEO tools, keyword monitoring, keyword rankings, and live checks, we analyze the current performance of your website.
6) Redirects
Old pages are redirected to the appropriate new ones. This way, neither visitors nor search engines end up “in the void.” We check this thoroughly.
7) Quality Assurance & Launch
Before the site goes live, we test display, links, forms, cookie banners, tracking, and flawless rendering on all common devices. Only when everything is perfect do we launch.
8) Monitoring & Ongoing Optimization
After the relaunch comes optimization. We monitor your positions with our tools, analyze search queries, and continuously measure results to make adjustments where needed. Issues are addressed on an ongoing basis.
Avoid Common Mistakes
As important as a relaunch is, it also carries risks. These mistakes should be avoided at all costs:
- No Redirects: Deleting old URLs without redirects means losing visibility and visitors.
Solution: Create and test a redirect plan early. - Focusing only on design: A beautiful interface helps little if the content is weak or the structure unclear. Solution: Pay attention to content and navigation.
- No Tracking/KPIs: Without measurement, success is left to chance. Solution: Define goals (e.g., inquiries, applications), set up event tracking properly, and ensure data privacy compliance.
That’s where we come in: with us, you don’t need to worry. The common mistakes many companies make during a relaunch won’t happen here. We have clear processes for all critical areas – redirects, tracking, quality assurance – backed by solid experience.
What this means for you: Your relaunch will be structured, secure, and free from unpleasant surprises. You stay in control while we ensure a smooth implementation – so your new website works perfectly from day one.
Monitoring and Analysis After the Relaunch
Continuous monitoring and analysis is a key factor in the success of a relaunch. A good website alone is not enough – you need to know how your site actually performs in search engines.
With modern SEO tools, such as a ranking tool, we can precisely track how your keywords are developing in Google search results. Regular Google ranking checks show whether optimization is effective or if problems arise.
In addition, we monitor your website for technical issues such as broken links, missing meta descriptions, slow loading times, or problems with mobile display. This way, we can detect obstacles early on that could harm your Google ranking or user experience – and fix them before they cause damage.
Through this ongoing analysis, changes and optimizations can be implemented in a targeted way. This ensures better Google rankings, more visibility, and greater success in the long term. With the right tools – such as Google Search Console – you always have full transparency about your positions and can be confident that your website will steadily move up in Google rankings step by step.
