A website relaunch costs as much as strategy, content, technology and SEO migration actually make up in your project. Anyone who only thinks of design almost always plans too narrowly and risks visibility, leads, or both.
The website relaunch costs depend primarily on templates, content effort and whether you want to keep your Google rankings when relaunching the website. In this article, you will get clear pricing logic, examples and guidance on what is realistic for a website with 10 pages.
The short answer: There is no unit price. A relaunch of a website can be lean if the structure is in place and content is available. However, it can become significantly larger if new content has to be created, many integrations are added or a clean website relaunch SEO migration is necessary.
So that you can better classify offers, it helps to take a look at the typical components that are part of the costs:
Depending on how strong these areas are for you, the effort is shifted.
Many calculate by number of pages. In practice, this is rarely the best indicator. These factors are much more decisive.
A website with 30 pages based on 4 templates can be cheaper than a website with 10 pages, which gives each page its own layout. Templates are what needs to be developed, tested and maintained later.
Content is often the biggest cost block, but is the most underestimated. This includes texts, references, case studies, images, downloads, FAQs, including things like video integrations or structured data.
A realistic check:
When URLs change or content is reordered, you need a clean SEO migration. This is not a nice to have, but the basis for keeping Google rankings during the relaunch.
This includes:
Everything that moves data or depicts processes costs money. Typical examples:
The more stakeholders are involved, the more important a clear website relaunch project plan becomes. Not because project management sounds fancy, but because it saves time. Unclear approvals are one of the most common reasons why a relaunch is more expensive than expected.
Choosing the right content management system (CMS) is a crucial step in every website relaunch and has a direct impact on the cost structure of your project.
For companies, the CMS decision means much more than just the technical basis — it determines how flexibly and efficiently you can manage and further develop your website content in the future.
There are numerous content management systems on the market, from open-source solutions such as WordPress, TYPO3 or Drupal to proprietary systems and modern headless CMS. Each system has its own strengths, weaknesses and pricing models.
While open source CMS often entail lower licensing costs, implementation and customization can be complex depending on requirements.
Proprietary systems often offer comprehensive support and specialized features, but have higher running costs. Headless CMSs are particularly flexible, but usually require more development effort when creating and integrating content.
The complexity of the chosen CMS has a direct impact on the costs of technical implementation, design and subsequent maintenance of the website. The more individual the requirements for content and functions, the more effort is required for configuration and development. Team training and ongoing maintenance should also be included in the cost calculation.
When choosing a CMS, it is worthwhile for companies to pay attention not only to the price, but also to long-term usability and scalability. A suitable CMS makes it easier to create, maintain and expand the website and thus saves time and money in the long run. Anyone who defines their own requirements for content, user roles and integrations at an early stage can select the system specifically and avoid unnecessary costs in the relaunch project.
The CMS selection is therefore a central cost factor for website relaunches. It influences not only the initial expenditure for creating the website, but also the ongoing effort required to maintain and develop the website. A well-thought-out CMS concept pays off for companies in the long term.
The question makes sense if you ask it correctly. Not only the number of pages is decisive, but also how many different page types and how much content is behind them.
Typical for a compact B2B website:
Home page, service pages, about us, references, contact, career and legal issues.
The costs here are primarily due to:
If existing content is good, the effort can be planned and the implementation can remain lean.
Typical when each page should look unique or the offer is repositioned. Then there are:
This is often the point at which offers diverge significantly, even though they both say “10 sides.”
Many surprises in the relaunch budget do not arise because someone deliberately miscalculates, but because certain components are not clearly delineated.
These points in offers are often underestimated:
When you compare offers, check these points.
SEO is often thought too late when it comes to relaunching. That's when the launch is there, rankings drop and you run after visibility. A clean SEO support costs, but it is almost always cheaper than “repair” after Go Live.
A pragmatic SEO process during the relaunch:
If you want to keep Google rankings during the relaunch, that belongs in the project plan and thus in the calculation.
Many ask about relaunch costs, but actually mean ongoing website maintenance. Maintenance is not a relaunch. Maintenance means:
A well-maintained website has the advantage of lasting significantly longer because it does not “age”. In the long term, this reduces the likelihood that you will have to relaunch again after a short period of time.
In addition to one-time project costs, a website also has running costs. The price for hosting costs is usually between €10 and €50 per month.
In addition, there may be costs for plugins, tools and licenses, the amount of which depends on the range of functions and individual requirements. SEO services are also often part of the running costs, as optimization, monitoring and development are not carried out once, but are necessary continuously.
A relaunch doesn't have to be as large as possible to have an effect. These steps help to make good use of the budget.
This prevents the website from looking new but not performing better.
Website relaunch costs are easy to plan if you look at the project as a complete package: concept, content, templates, technology, SEO and launch. If you only look at the surface, you miss the actual cost drivers. If you want to realistically estimate the price for your website relaunch, don't start with page numbers, but with scope, content and SEO requirements.
Bei Klein & Rose (K&R Advertising) haben wir in vielen Jahren mehr als 50+ Relaunches begleitet. Wir wissen, wo die Kostenfallen lauern. Und wir wissen, wie man sie vermeidet. Während des gesamten Prozesses bieten wir Ihnen umfassende Unterstützung – von der strategischen Beratung über die Umsetzung bis hin zum Support nach dem Livegang.
Wenn Sie Ihren Website Relaunch realistisch planen möchten, sprechen Sie mit uns. Wir geben Ihnen eine ehrliche Einschätzung – keine aufgeblasenen Angebote.
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