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Website & Business Identity Case Study

Added Value Partners – client reference Klein & Rose Frankfurt

Strategy, clarity, attitude – made visible.

For AVA we developed a visual identity that reflects the way they work. The goal was a brand presence that builds trust & makes their way of thinking visible.

Added Value Advisory
Added Value Advisory mobile view – responsive web design by Klein & Rose Frankfurt
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Added Value Partners – client reference Klein & Rose Frankfurt
Klein & Rose GmbH logo
Klein & Rose GmbH
For
Added Value Partners
we also carried out a business photo shoot as part of this project.
View the photo shoot for this project

In brief

The AVA team combines analytical sharpness with a deep understanding of people. Our task was to make this duality visible: serious yet approachable. Clear, but not cold. To achieve this, we worked with strong contrasts, calm typography and structured content – all aligned with AVA’s clear self-image.

Focus on people & impact.

‍The new website provides orientation: it puts not only the service portfolio at the center, but above all the team and the way AVA works. The user journey is deliberately kept minimal – focused on readability, clarity and clear calls to action.

Our services

Web design

For this project, too, we developed an innovative web design that goes far beyond standard solutions.

It combines appealing aesthetics with sales-psychology triggers that motivate action.

Thanks to a user-friendly structure, emotional imagery and clear calls to action, every website we redesign becomes a growth engine.

The investment in a well-thought-out design quickly pays off through higher conversion rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Barriers are removed, trust is built. A convincing added value that clearly sets your company apart from the competition!

Website Editor

With our user-friendly website editor, we give you full control over your website – no coding skills required.

Thanks to the clear, Apple-style editor, you can update texts, images and search engine descriptions yourself at any time.

How does it work? Through an intuitively designed interface that is oriented to your needs and makes all important functions easily accessible.

The result: you react faster to market changes, save costs in the long run and always keep the flexibility to maintain your content yourself. This turns your website not only into a modern showcase but also into an efficient growth platform.

Web development

For this project, too, we relied on high-performance, scalable web development that ensures a smooth user experience.

A high-performance page structure ensures short loading times, and a robust server infrastructure guides website visitors to their goal without delay.

Technically, this works by carefully coordinating modern technologies and avoiding typical obstacles such as buggy plug-ins. Goodbye WordPress! The result: a reliable foundation that increases the conversion rate and saves your business costs in the long term.

A technological edge with a tangible return on investment!

Search engine optimization (SEO)

A website without well-thought-out search engine optimization is practically worthless.

That is why all K&R websites come with qualified »on-page SEO« as standard, ensuring visibility and organic traffic in the long term.

We rely on a clean technical structure (which leads to fast loading times), a smart keyword research upfront, and various technical best practices that convince both people and search engines. In the long run you save on advertising costs and strengthen your market position through a constant organic inflow.

Brand Identity Design

For this project, we developed a unique brand identity for the company.

This creates an unmistakable brand that inspires trust and creates closeness. Through the targeted use of sales-psychology triggers we strengthen the bond between you and your customers in a targeted, lasting way. How? We emphasize unique selling points, position your offer clearly and close the gap between your performance and how your performance is perceived in the minds of your customers.

The result is a consistent business presence that has a massive long-term effect on your image, trust among new customers and the corresponding revenue.

A clearly recognizable competitive advantage!

Logo design

For this project, we developed a distinctive logo that captures the identity of the company.

The core message is visualized through clear shapes in a way that creates trust directly and generates emotional closeness.

How? Through concise symbolism and psychologically tuned design elements that perfectly reflect the values of the company. The result is a mark with strong recognition value that anchors your brand in people’s memory. A clear competitive edge and noticeably more recognition as a »professional brand«.

Photo production (brand shoot)

In our brand shoots, we create expressive imagery that brings your company and your values to life emotionally.

Your company, your team and your services are staged so that authenticity and personal closeness become immediately tangible.

Professional, authentic photos reduce distance and strengthen your target group’s identification with your offer.

This creates a positive impression that removes barriers and noticeably increases trust. Ultimately, the added value shows in higher sales and a lasting improvement of your public image.

SEO

Specific services by K&R

Web design
Website Editor
Web development
Search engine optimization (SEO)
Brand Identity Design
Logo design
Photo production (brand shoot)
SEO
Client testimonials
What the client says

Valuable words about a successful partnership

Added Value Partners

Thanks to K&R, we built a brand that delivers what it promises: clarity, attitude and character. From the logo to the website, it was a collaboration among equals – fast, focused and with a lot of trust.

Dejan Latinović
Managing Director

Yes, a new website is a good idea!

But we don't have any photos.

A good website lives on good images. That is why we have the perfect solution.
K&R Brand Shoots
Unique, individual images & portraits
Tailored to B2B & corporate
Production on location or in the studio
Collage of people during film and video production, photo shoots, computer work and sports shots on a tennis court.
Klein & Rose GmbH is the winner of the German Web Awards 2024.
About Klein & Rose (K&R)

Trust is won by those who make it visible. In a world of digital research, the first impression decides. Those who fail to convince lose – often unfairly. K&R optimizes your public image to secure trust, conversions and premium prices . We increase the perceived value of your company – and with it your revenue.

Branding (design, web, film, photography) for B2B companies
And how will I be looked after?

Our team is your team:
With expertise, talent and performance for your brand.

Klein & Rose GmbH is the winner of the German Web Award 2024
Klein & Rose GmbH is the winner of the Deutscher Agenturpreis 2024.
Official winner
Klein & Rose GmbH is the winner of the Deutscher Agenturpreis.
60+
Projects
45+
Satisfied clients
5+
years of experience as a GmbH
Exterior view of Hanauer Landstraße 186 – office of Klein & Rose GmbH
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Hanauer Landstraße 186 (Union site), near the European Central Bank, Ostend
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More website & branding projects by K&R